How can a blog help your business? Maintaining a blog on your website positions you as an expert, an authority in your industry. It allows you to voice your knowledge, in a way that's accesible to your tribe. Whether you're selling iPhones, socks, or jewellery, you have a chance to create content: what type of phone cover does Kylie Jenner use? What socks should you wear on different occasions? What's hot in the necklace world?