Small Business Tips + Resources
Helpful tips and reminders about running a small biz, being good to yourself, setting up processes, giving your customers/clients the best experience and…
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A quite overdue congrats to my friend and client Sarah Price on the launch of her new visual brand and website! Sarah is a content creator for green beauty and wellness brands and the most lovely human 🌿 Our collaboration was so enjoyable and I’m honored that she chose me to help her develop a strong foundation for her visual brand, which she used to design her own website and pricing and packages guide.
Continuing my typography series today for #DesignTipTuesday... what you need to know to create a font system for your business!✨ A font system is an intentionally chosen set of fonts that tell you what fonts you use and for what purpose. It's one of the key ways to achieve a cohesive + consistent look in your marketing AND engage your audience!
DIYing your brand design? Start with these brand foundation Q’s 👆🏼 I know it’s tempting to open a new document right away to design your new logo or start browsing through logo templates in Canva in search of something that catches your eye 👀… But my friend, I’m telling you… this is 100% putting the cart before the horse 🙈
"How do I create a cohesive look in my business marketing?" 🤔 I hear this often from new biz owners. Deciding on an aesthetic that aligns with your business' personality AND attracts your audience can feel like a big hurdle, especially when you’re doing all your marketing design work yourself! The AMAZING thing is that if you're thinking about this, you're already on the right track 🙌🏼
🤔 Anyone else an over-thinker? 🤔 As small biz owners, it’s easy to over-complicate your marketing. I’m totally guilty of this and continue to work through those tendencies, but that’s a story for another time 💁🏻♀️ Today, let's chat about DIYing your brand. I promise, it's possible for it to feel easier, while ensuring you're still creating professional-quality marketing visuals that attract your audience.
There's ALWAYS reason to dance when I see my clients' businesses flourish as they gain more brand recognition. And I'll be dancing for YOU too, when you start seeing these results in your business! 💃🏻 It's so fun to hear someone in your community say, "I love seeing your Insta posts! I always know it's you right away!" Or when an inquiry says, "I've been following you and really connect with your vibe... I just had to reach out."
When it comes to dreaming + scheming for what the new year looks like for my business... I like to start planning early. Especially with the holidays quickly approaching and the time I'll take away from my design studio as I soak up family time! One of my major goals for the new year is to do a little refresh my own brand and marketing visuals, plus continue to create helpful content and get more comfy with putting myself out there online.
I had the pleasure of collaborating with a group of truly remarkable businesses this year. They are mission-led. They are values-driven. They are passionate. They serve their clients, customers, and communities so very well. They are making an impact and leaving their mark on the world 🙌🏼 ✨Dallas Genealogical Society ✨Tactful Human ✨Rob Gintner ✨Pottyworks ✨CHE ✨Mosaic Therapy Group ✨Lacy Jones Coaching ✨Clay Daisies Tile Company
✨ Secrets to running a successful design business ✨ Building any business takes time and dedication. In the early years, there are so many logistics and important elements for growth that just don’t know until you know As designers, we’re focused on creating a great client experience, growing our portfolio, figuring out how to structure our services and get consistent work, creating healthy client boundaries, putting a solid contract in place that covers our booty… the list is endless 🤪
✨ DESIGNERS, LET’S TALK ABOUT MENTORSHIP! ✨ There are so many wonderful programs and courses for designers out there that give you all the templates, resources, and tools you could possibly need to get your design business up and running. Those tangible logistics of running a design studio are SO important. But what many of those programs don’t include are... 👉🏼 The important conversations, personal development, and intentional business growth that MENTORSHIP creates space for.
Designers who want to streamline and GROW your design business without getting burned out… this is for you! 👍🏼 One thing I’ve learned over the last decade of running my design studio? 👉🏼 Customizing every aspect of your client experience takes away from the time you can dedicate to personal touches that *actually* make a difference. Simplifying, automating and streamlining do not mean impersonal or boring. Clients *want* you to be efficient and organized! 💪🏼
I knew I could go the route of creating a special worksheet or cheat sheet for them that was related to my course. Or give away a very small snippet what’s actually inside my course to get them interested…enter the personality quiz!
A high-value copywriter won’t just write your website copy. They’ll also take you through an overall website strategy. This means defining your bigger website goals and tailoring each page you’re crafting together to meet (and exceed) those goals.