PRL Group specialises in outsourced logistical and infield solutions. With five companies in the Group, service provision ranges from B2B to B2C in Irish, European and USA markets. BrandCreate was commissioned to work comprehensively across all strata of the business and its in-company teams to fully engage employees around a new fit-for-purpose, forward-looking customer proposition and brand architecture to guide future direction, product innovation and market value-add.