Our thought leaders love sharing their knowledge and opinions! Check out what they have to say!
WeChat The Case for Brand Protectionism? Brand building always seeks a unique proposition and values-set to achieve unique and differential market position. Competitive product growth demands this but national brand barriers can have a bearing on effectiveness. WeChat and China seem to be a case-in-point and shows that in the world of social media and social brands, one size doesn’t have to fit all. Read this critical comment by our brand experience director Brian.
Why commission online video for your website? A picture says a thousand words. A video says more! Film-based content and inbound marketing win customer awareness and retain loyalty through creative messaging, storytelling and animation. What better way to illustrate and pitch your brand story than through engaging online video design, photography, imagery and copywriting for your corporate film!
10 traits that desirable brands have in common. There are very few hard and fast rules when it comes to effective brand management in an increasingly competitive market climate, but there are a few fundamental traits that desirable brands share. Brand basics dictate that we understand and plan brands in line with key brand truths. These affect the performance of branding, design, communications, social branding, advertising performance.
Social Media in China – A completely different ball game! Cultures vary the world over and brand strategies needs to flex and be redesigned to suit. International countries reflect different cultures and use of social media. China is one great example. If you think Facebook, Twitter and co. are the top of the food-chain in social media then read about the social media experience our brand marketer Robert made during his time there!
Qualitative Analytics: Still Listening Qualitative and quantitative consumer and business research continue to evolve in line with online digital development. Living our everyday lives connected online delivers new fast channels of data and insights - human listening is always vital! Listen to our Qualitative Research expert Robin.
Is going to work a waste of time? Virtual reality knows no bounds and that includes ways of working and office location decisions. Digital means the office is always present for employees in design, marketing, branding, copywriting and strategy. Our senior copywriters opinion on how our ways of working also have to meet the demands of the creative work we do!
Why internal branding is as important as external branding…. if not more so! Internal branding also known as employee or employer branding communicates and brings the brand values to life in-company and activates it among staff teams and departments! Read our thought leader Giulia´s opinion on this.
"Set your sights high and dream to change the world!" Read the interview of our founding director Brian at the Institute of Directors for brand leadership thoughts on research, trends, changes and the nature of the branding industry today. If you are a company director, business leader or future entrepreneur, you should definitely have a look at this!
Why your website needs to be more than just a virtual business card! Website design has become a critical brand tool for business visibility and growth and must be dynamic, engaging, relevant and an interactive base of brand and marketing knowledge and expertise! Read this great article written by our Digital Marketing expert Ellen!