This handbook aims to highlight new ways the medium can be altered to enhance a brand or message. The work is highlighted through a series of Youtube videos which explains the ideas and gives a few examples.
Working in digital, I always strive to find new ways for brands to bring unique experiences to their consumers.
Click each image and you will be brought to a Youtube video explaining each idea.
Please see the inspiration for each idea in the description section of each image.
I was first inspired to investigate this medium when I saw a promotion for Game of Thrones, using 360 video to display their opening sequence. The user has the ability to swipe the screen left & right. It made me consider how brands and organisations can use this medium to display particular “reveals”. I chose Aware to highlight the power of this new medium to deliver the message for depression as I thought it would resonate highly with users on a timeline on Facebook.
Earlier this year, I found myself turning to news publications on social as my first source to view realtime news. I wondered if there was a way a brand could highjack the realtime and appearingly un-staged nature of Facebook live to promote a message. I believe influencers play a huge role with this new viewing trend so opted to devise an idea that would highjack an influencers Facebook live. Click the image to see the idea.
I attended a talk in Facebook addressing the new uses for Facebook Canvas. What I took away with was that this medium was also offered brands real opportunities to bring their users unique immersive experiences. I thought of how smaller brands could use this to build their presence on social. I decided to use Teddy’s ice cream as I thought it was a great opportunity to shoe how a small SME can gain cut through on social launching a strong digital presence.
This idea was inspired when I saw Coca Cola make a filter promoting Longitude. I knew that this would get huge cut through in a millennial audience and wanted to expand on an existing above the line campaign with a concept that could run through on digital too. Snickers seemed like the perfect option, tapping into the culture of their audience using a “Kanye West” filter. Click the image now to see the idea and work.
This idea came about when I saw hundreds of young people running down the pier in search of a particular Pokemon. I knew this medium held huge opportunity for brands and organisations. I thought of new ways charitable organisations could use this medium to raise well needed funds. I decided St Vincent de Paul was the perfect example to show how, through a series of innovative offline activations, organisations can tap into a new cultural tech trend to raise funds in a unique, fun way.
My friend set up a new rolled ice cream business and asked me to come up with a digital concept to help launch his first store. Given the nature of the product, I knew Instagram was his best option. However I believed the best way to get cut through on Instagram over his competitors was to run an offline in-store which would help boost his strength on the medium all year round. Click the image now to see the idea.
Inspired by the WWF Last Selfie campaign, I find snapchat compelling as it typically is used as a fun medium to interact with friends. I wanted to find new ways brands could use this medium to highjack the filter option, using this new digital space to deliver a message. This helped me come up with the Unicef - War Child selfie campaign. Click now to see the idea and work in full.
This idea initially came to me when watching an episode of Family Guy and the Mac loading wheel deliberately popped up on screen. They based an entire joke around that which I believed called to the new existing ways we view content online. I wanted to devise a campaign around the ways we consume content online. I chose Timeout as the brand and thought I would use the loading symbol on YouTube to highlight how we have grown to expect things immediately.
This ad came about when I was thinking of the new social sharing photo apps that are so popular today. I spared a thought to Kodak, who thanks to the smartphone, is sadly a memory of what once was. I wanted to play around with a nice campaign using this new medium to pay homage to taking a “Kodak Moment” that may be lost on younger generations. Snapchat seemed like the perfect medium to deliver this message. Click now to see the idea and work.
This idea came about in Derek Cronin’s sound production class, whereby, he spoke about certain sound frequencies that only children can hear. I wondered how this could be used on the radio to deliver a message using the medium of sound itself. I came up with an ad for the ISPCC which asked for contribution between adults and children to deliver a shocking message. Click now to see the idea and work.