Articles, infographics, and inspiration to help you craft amazing influencer marketing programs and get more from your influencers.
Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa email newsletter. An influencer is a person or thing (like a cartoon character, bot, etc.) with an audience and the ability to “influence” that audience to take certain actions – usually involving both their con