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Currys PC World Black, Birmingham

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Our multi Award-winning store near the Bullring, Birmingham. Still going strong and a real statement of intent from Dixons Retail
Another view of the relaxing yet functional and funky Knowhow area in our Currys PC World Black store

This plastic furniture adds a relaxing yet functional way to take a rest while out for a long day of shopping. It also makes the store look more interesting and welcoming.

The Knowhow area in our Currys PC World Black store. Has set a precedent for other stores including Harrods Technology and Currys PC World Solihull

The Knowhow area in our Currys PC World Black store. Has set a precedent for other stores including Harrods Technology and Currys PC World Solihull

Regular tutorials (Showhow) available to customers

Regular tutorials (Showhow) available to customers

Playtables and clear sight lines....

Playtables and clear sight lines.

Fun and engaging... Currys PC World Black

Fun and engaging. Currys PC World Black

The photography section

The photography section

More visually stunning imagery from our Black store

More visually stunning imagery from our Black store

The original mannequin and car that greeted customers on arrival at our 'Black' Currys / PC World store

The original mannequin and car that greeted customers on arrival at our 'Black' Currys / PC World store