Marketing Communications

A place where students and I can pin interesting advertising campaign information.
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385 Pins
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This NYT's article shows marketers take themselves too seriously: https://www.nytimes.com/2020/11/25/business/media/thumb-stopping-humaning-b4h-the-strange-language-of-modern-marketing.html Dilbert Cartoon, Dilbert Comics, Office Humor, Work Humor, Work Funnies, Work Memes, Funny Memes, Hilarious, Jokes
Ridiculous marketing buzzwords
This NYT's article shows marketers take themselves too seriously: https://www.nytimes.com/2020/11/25/business/media/thumb-stopping-humaning-b4h-the-strange-language-of-modern-marketing.html
Jennifer Escalas
Jennifer Escalas
One of the IMC final projects created a new strategic marketing plan for Quibi, but it looks like the company isn't going to make it. They needed your advice! Strategic Marketing Plan, Adweek, Marketing Communications, Video Services, Zoom Call, Video App, Advice, Months, Company
Quibi Is Shutting Down After Just 6 Months
One of the IMC final projects created a new strategic marketing plan for Quibi, but it looks like the company isn't going to make it. They needed your advice!
Sometimes consumer response to a campaign is so negative, you have to pull it. Brand Marketing, Advertising Campaign, Ad Campaign, Kraft Mac N Cheese, Bbdo, Kraft Heinz, Noods
Kraft Deletes All Mentions of ‘Send Noods’ Campaign
Sometimes consumer response to a campaign is so negative, you have to pull it.
Allie Schneider sent this article about how KFC no longer finger-licking good due to Covid-19 Kfc, Album Tintin, Big Ads, Olympic Logo, Colonel Sanders, Billboard Advertising, Lego, Cool Slogans, Sports Marketing
Why KFC Isn't Finger Lickin' Good At The Moment - Mashed
Allie Schneider sent this article about how KFC no longer finger-licking good due to Covid-19
Allie Schneider sent me a link to this interesting article about the success of the Travis Scott Burger. Most Popular Rappers, Rapper Travis Scott, Fast Food Chains, Persuasion, Schneider, Mcdonalds, Don't Forget, Burger
Rapper Travis Scott's Quarter Pounder is so popular McDonald's is selling out
Allie Schneider sent me a link to this interesting article about the success of the Travis Scott Burger.
Rob Colmery interned at Honeywell last summer and worked on this campaign. Honeywell, Lamp Post, Innovation, Crochet Mask, Heritage, Environment, Rob, Landmarks
Our Heritage of Innovation | Honeywell
Rob Colmery interned at Honeywell last summer and worked on this campaign.
Hannah Corderman sent me this article that raises some very interesting questions about what exactly is a "real" woman? Clothing Retail, Clothing Brand, Popular Magazine, Ideal Beauty, Real Bodies, Model Call, Hourglass Figure, Lingerie Brand, Photos Of Women
There’s No Such Thing as a ‘Real’ Woman
Hannah Corderman sent me this article that raises some very interesting questions about what exactly is a "real" woman?
Casey Wood thinks ads for Corona product extensions should be experiential and laid back, not about delivery to rich people Ads, Hard Seltzer, Rich People, Experiential, Casey, Extensions, Commercial
Corona Hard Seltzer Commercial
Casey Wood thinks ads for Corona product extensions should be experiential and laid back, not about delivery to rich people
Casey Wood thinks this ad, showing confusion between Buick and Alexa minimizes the appeal of the car. Buick Gmc, Chevrolet, South Valley, Buick Encore, Small Suv, First Ever
YouTube
Casey Wood thinks this ad, showing confusion between Buick and Alexa minimizes the appeal of the car.
Daniel Hewlette sent me this interesting WSJ article about trying to "undo" crazy Corona hair dying experiments. Pink Hair, Blonde Hair, Nine Zero One Salon, Box Dye, Professional Stylist, Dark Brown Hair, Grow Out, Pale Skin
Want to Return Your Lockdown Pink Hair to Normal? It’s Not So Easy
Daniel Hewlette sent me this interesting WSJ article about trying to "undo" crazy Corona hair dying experiments.
Becca Meyer sent along this fun ad by PepsiCo, celebrating the return of the NFL Marshawn Lynch, Frito Lay, Tony Romo, Dak Prescott, Rob Gronkowski, Twas The Night, Don’t Forget, Nfl
‘Twas the Night Before Kickoff | Frito-Lay :60
Becca Meyer sent along this fun ad by PepsiCo, celebrating the return of the NFL
Becca Meyer sent me this Nike commercial to add to the list of great Nike ads. Colin Kaepernick, Kendrick Lamar, Kobe Bryant Birthday, Sydney Leroux, Internet Lifestyle, Kobe Mamba, Nike Ad, 49ers Vs, Nike Kobe Bryant
YouTube
Becca Meyer sent me this Nike commercial to add to the list of great Nike ads.
The Two Men Buying Your Favorite Retailers - The New York Times The New York Times, Ny Times, Simon Property Group, The Jetsons, Bankrupt, Two Men, Brookfield, Shopping Center, Brooks Brothers
The Two Men Buying Your Favorite Retailers (Published 2020)
The Two Men Buying Your Favorite Retailers - The New York Times
Jessica Price sent in this interesting WSJ article that describes how advertisers want to back out of their TV commitments due to uncertainties related to Covid-19 Press Tv, Tv Network, Tv Seasons, Nfl Season, National Football League, Cancelled, Commitment
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season
Jessica Price sent in this interesting WSJ article that describes how advertisers want to back out of their TV commitments due to uncertainties related to Covid-19
IKEA makes massive advertising blunder | Creative Bloq Top Billboard, Ikea Ad, Bleary Eyed, Christmas Adverts, Brand Culture, Dry Humor, Viral Marketing, Blunder
IKEA makes an embarrassing advertising blunder
IKEA makes massive advertising blunder | Creative Bloq
Aviation Gin pokes fun at the Peloton commercial we discussed in class with the actress from the ad Peloton Bike, Clip Video, Cnn News, Best Ads, Angered, James Mcavoy, Liam Hemsworth, Chris Pine, Actresses
The Gift That Doesn't Give Back
Aviation Gin pokes fun at the Peloton commercial we discussed in class with the actress from the ad
Victoria Wagner sent along this Facebook ad as an example of how to create a meaningful ad during the pandemic. Advertising, Tv Ads, Kate Tempest, Social Tv, Social Media, Popular Ads, Cannes Lions, 17th Century Art, Movies
YouTube
Victoria Wagner sent along this Facebook ad as an example of how to create a meaningful ad during the pandemic.
Benton Dodd sent in this interesting article about a cool outdoor ad for Tyrolit knives that uses actual rust to highlight a product feature Network Sharing, Public Profile, Linkedin, Creative Director, Dodd, Student
Davar Azarbeygui on LinkedIn: #billboard #advertising #advertisingcampaign | 46 comments
Benton Dodd sent in this interesting article about a cool outdoor ad for Tyrolit knives that uses actual rust to highlight a product feature
Oren Milstein sent me this funny commercial for BodyArmor that catches your attention with a crazy outfit, then challenges your beliefs Kobe Bryant News, Funny Commercials, Game Wear, James Harden, Crazy Outfits, Sports Drink, Gatorade, Big Shot
YouTube
Oren Milstein sent me this funny commercial for BodyArmor that catches your attention with a crazy outfit, then challenges your beliefs
Bernardo Simoes sent this funny video showing how similar all ads are during the Covid-19 pandemic Wtf Funny, Funny Jokes, Canal No Youtube, Content Writing, Cliche, Fucked Up, Piano Music, Funny Pins
Every Covid-19 Commercial is Exactly the Same
Bernardo Simoes sent this funny video showing how similar all ads are during the Covid-19 pandemic
Hannah Corderman sent this article about an outdoor ad to help child abuse victims that is only visible to children Teen Drug Addiction, Lenticular Printing, Child Abuse Prevention, Child Abuse Awareness, Cuts And Bruises, Awareness Campaign, Boy Face, Social Change
Only Kids Can See This Anti-Child Abuse Ad
Hannah Corderman sent this article about an outdoor ad to help child abuse victims that is only visible to children
Daniel Hewlette found this article about ads during the Corona Virus Pandemic. Phone Companies, Bob Seger, Troubled Times, Sell Car, Human Emotions, Tv Commercials
The 13 Kinds of Pandemic Ads
Daniel Hewlette found this article about ads during the Corona Virus Pandemic.
Fortnite parodies Apple's 1984 Superbowl ad Call Of Duty, Apps, Google Play, Microsoft, Application Iphone, Cv Online, Gaming, Ridley Scott, Apple Logo
Nineteen Eighty-Fortnite - #FreeFortnite
Fortnite parodies Apple's 1984 Superbowl ad
Decision Making Process, Buying Process, Buyer Journey, Social Medium, Media Influence, Social Proof, Types Of Cameras, Increase Engagement
How to Optimize the Consumer Decision Making Process with UGC
Social Media Marketing Help, Marketing Technology, Marketing Tools, Social Media Article, Social Media Resources, Social Media Services
Out of Klout: The social media scoring service is shutting down
https://www.youtube.com/watch?v=1tSDyLeUwJ4 One And Only, Just Do It, Rafa Nadal, Us Open, Roger Federer, Bob Marley, Weird Dreams, Crazy Dreams, Reign
YouTube
https://www.youtube.com/watch?v=1tSDyLeUwJ4
https://www.youtube.com/watch?v=1tSDyLeUwJ4 Nba, Promotion, Brand Purpose, Textile News, Wieden, Great Ads, Best Commercials
YouTube
https://www.youtube.com/watch?v=1tSDyLeUwJ4
https://www.washingtonpost.com/business/2020/07/23/makeup-for-men/ Using Concealer, Chief Marketing Officer, Male Makeup, Music Film, Cosmetics Brands, Photo Projects, Strong Colors, Everyday Makeup
Maybe he’s born with it, maybe it helps with video calls: Makeup for men finds a niche
https://www.washingtonpost.com/business/2020/07/23/makeup-for-men/
Opinion | When Luxury Brands Pretend That ‘Protest Art’ Is Enough - The New York Times Protest Art, Luxury Store, Property Values, Granville, American Cities, People Art, Avatar The Last Airbender
Opinion | When Luxury Stores Decorate Their Riot Barricades With Protest Art (Published 2020)
Opinion | When Luxury Brands Pretend That ‘Protest Art’ Is Enough - The New York Times