Fashion Insiders Podcast
New podcast - Meet Patrick Morrison - a trained artist, turned branding and graphic design consultant, turned chief of Everything at Furious Goose - a luxury silk scarf and accessories fashion brand. In this episode discover: What made Patrick launch his brand and why he chose scarves; Why he manufactures in the UK and how this helped him launch and grow his brand; What manufacturing challenges he experienced and how he manages the manufacturing process;
In this episode discover: How Melanie got her start in the fashion industry and her unusual journey in and out of fashion until today. Why knowing the correct size measurements are important in the fashion industry and can help build a better brand Why it is important to know intimately our bodies and how to take measurements
Fashion Business Lessons Key Takeaways: Complexity doesn’t scale, but only creates confusion, which can kill off your business. Nurturing customers is better than focusing on just acquiring more leads. Businesses will only grow to the level of competence of their founders.
Hear first hand from Craig Lewis about: Why Pinterest is the platform to be and focus on as a fashion brand How the longevity of pins vs other social media platforms compares Why Pinterest demographics of active users is well-positioned for fashion brands to exploit How to use Pinterest to drive traffic to your website and sales Most common mistakes made, and tips on how to correct them
– What inspired Micki to launch an activewear brand aimed at plus size female athletes and why she wasn’t scared to niche down to what may seem like a tiny target market; – What challenges did she face, to begin with, and how she managed to survive through 2020 which brought unexpected challenges; – What makes SuperFit Hero’s product so special and the lengths Micki and Carrie Beth go through to ensure the fit is perfect and the quality unrivaled;
Creating a successful fashion business means that you need to focus on creating a sustainable fashion brand business. Are all successful brands really "successful"? What are some of the signs that some brands may be struggling and all is not well? How brands stay relevant to new generations of customers; Can you grow a successful business if you are not profitable as a business? Let's dive into it.
What investors look for when considering to invest any amount of money; What are the key metrics and numbers to know; Why being comfortable with discussing numbers is important; How to speak to investors if you are not confident with numbers; How to present to investors. Know in the latest podcast episode no. 31
The biggest cause for fashion brands to fail before they have even launched or later down the line and cease trading is a lack of finances. Building a fashion brand is not cheap and having enough to cover day-to-day operations and cover development and production for two seasons at any one time is essential. In this episode, we look into what financing options are there from start up stage to scale up phase.
What it is like to be a buyer in the fashion industry; what does the job entail? The importance of knowing your target customer profile and how this helps buyers when they select what to buy. How men's shopping habits defer from women What led her to want to launch her own brand What business model she would like to follow for her own business and why. Why educating your customer is important to do.
Today’s episode is unusual in as much as it is a recording of a live coaching session with a fashion female founder – Joanna Blein – founder of Feel Good Couture premium clothing brand for women suffering from skin conditions. Discover how Karolina and Dessy help answer Joanna's questions. Listen now on Fashion Insiders Podcast
Episode 15 of Fashion Insiders & Co: This is Unfolded is a new “brand” and a new form of shopping rolled into one. Though the concept is not new, the way the founders are doing retail is challenging the fashion retail industry for sure. Interested to know more….? OK – here is some more…Listen to the podcast here: https://open.spotify.com/show/4VKZe08dWW6PeRyAt75ybl
Episode 13 of Fashion Insiders & Co: The fashion industry and system are designed in a way where people want to share their losses but not their profits. The person who holds the money in the fashion industry holds the power. Anyone who wears clothes is a stakeholder in the fashion industry. Listen to the podcast on: https://open.spotify.com/show/4VKZe08dWW6PeRyAt75ybl
Episode 14 of Fashion Insiders & Co: Shift focus & stay in your own fashion story with designer Lora Gene As a business, you should also want to serve people rather than just yourself. We must include more people from the supply chain talking about sustainable fashion. They are the ones who can actually make a difference. Entrepreneurship is about trying to do your job and change the world, one step at a time. Listen to the podcast here: https://open.spotify.com/show/4VKZe08dWW6PeRyAt75ybl