Favorite cereals board

Collection by Ashley Richards



Ashley Richards
General Mills Trix Cereal

General Mills Big Head Cereal Boxes

Cereal boxes are a unique artform. While many of us have fond memories of the colourful mascots of our childhood, few of us, even us designers, realise how bizarre a cereal box can be. In my opinion, it is one of the most noisy and distracted arenas in all of packaging design. Think about it, marketeers and nutrisionistas compete with art directors and cross-promoters. The average cereal box features an over-affected logo, a close-up of the cereal, some cartoon mascot, a few starbursts, some…