Digital Marketing

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Campaigns designed to drive trust in the brand had traditionally centred around rational fact but with its most recent effort, McDonald’s decided humour could enable it to more effectively drive food quality perceptions.
Campaigns designed to drive trust in the brand had traditionally centred around rational fact but with its most recent effort, McDonald’s decided humour could enable it to more effectively drive food quality perceptions.
The fundamentals of marketing – strategy and brand management – continue to be considered by marketers as not fully valued by businesses.
The fundamentals of marketing – strategy and brand management – continue to be considered by marketers as not fully valued by businesses.
Liberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi. The Marketing, Digital Marketing, Us Data, Companies Hiring, Conversion Rate, Digital Transformation, Hives, Aldi, Recruitment
How investing in digital helped one brand grow 600%
Liberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi.
From AI to X, here’s a look back at 2023 in tech College Lectures, Bank Teller, Interactive Lessons, Social Media Company, Tidal Wave, Court Of Appeals, Career Change, Buy American, Screenwriting
From AI to X, here’s a look back at the year in tech - The Boston Globe
From AI to X, here’s a look back at 2023 in tech
The bank’s mascot-led campaign defeated Guinness in the final to take home the grand prize. B2b Marketing, Marketing Strategy, Friends Actors, Financial Information, School Programs, How To Be Likeable, Brand Awareness, Guinness
TSB’s ‘The elephant in the room’ voted your marketing campaign of 2023
The bank’s mascot-led campaign defeated Guinness in the final to take home the grand prize.
As we look forward to the year ahead, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviours, approaches, attitudes and practices should be reconsidered, ramped up and maintained. Game Based Learning, Ways Of Learning, Student Learning, Formative Assessment Examples, Summative Assessment, Royalty Free Clipart, Free Clipart Images, Prodigy Math Game, Negative Integers
What marketers need to stop, start, and continue doing in 2024
As we look forward to the year ahead, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviours, approaches, attitudes and practices should be reconsidered, ramped up and maintained.
HubSpot struggles to build online community Community Business, Community Manager, Online Community, Marketing Software, Web Domain, Entrepreneurship Programs, Initial Public Offering, Business Customer
Breathing life into an online community isn’t easy. Here’s what HubSpot and others have learned. - The Boston Globe
HubSpot struggles to build online community
America’s marketing influence is diminishing because of a failure to apply the concepts of effectiveness that have served marketers in other countries so well. All is not lost though, it’s time for the country’s marketers to come back and lead as they once did. Other Countries, Rest Of The World, Ignore, Comebacks, Effective, Lead, Concept, How To Apply
Effectiveness ignorance has left American marketing lagging behind the rest of the world
America’s marketing influence is diminishing because of a failure to apply the concepts of effectiveness that have served marketers in other countries so well. All is not lost though, it’s time for the country’s marketers to come back and lead as they once did.
Coca-Cola does not classify marketing spend as a “drag” on margins but rather part of its strategy to tap into growth opportunities, said CEO James Quincey. Coca Cola Marketing, Ceo, Growth, James
Coca-Cola CEO: Marketing acts as a ‘motor’ to drive financial results
Coca-Cola does not classify marketing spend as a “drag” on margins but rather part of its strategy to tap into growth opportunities, said CEO James Quincey.
When people feel positive, they are positive about advertising, so brands should be targeting – or, better yet, creating – moments of happiness and relaxation. Feeling Positive, Feeling Happy, How Are You Feeling, Humor In Advertising, Troubles Bipolaires, Living With Bipolar Disorder, Unhappy People, Feelings
Don’t just target an audience, target their mood
When people feel positive, they are positive about advertising, so brands should be targeting – or, better yet, creating – moments of happiness and relaxation.
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram. Video Websites, Video Site, Video Ads, Google Platform, Fintech Startups, Social Campaign, Paid Social, Sites Like Youtube, Internet Marketing
Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.
Google introduced Demand Gen campaigns earlier this year, and now is rolling it out to all Google Ads customers worldwide starting today. Search Engine Marketing, Seo Marketing, Online Marketing, Social Media Marketing, Content Marketing, Marketing Branding, Marketing Quotes, Business Strategy
Google Rolls Out 'Demand Gen' Campaign Type
Google introduced Demand Gen campaigns earlier this year, and now is rolling it out to all Google Ads customers worldwide starting today.
Don’t delude yourself about returning to a ‘golden age’ of offline advertising. There’s plenty of evidence you can build successful brands with today’s media. Digital Advertising, Importance Of Branding, Recipe For Success, Drinking Set, Brand Building, Offline, Tvs
Ignore the sceptics, brands can be built on digital platforms
Don’t delude yourself about returning to a ‘golden age’ of offline advertising. There’s plenty of evidence you can build successful brands with today’s media.
3 areas where digital ad spending doesn’t match up with consumer habits - Insider Intelligence Trends, Forecasts & Statistics Influencer Marketing, Marketing Trends, Video Marketing, Ad Platform, Social Platform, Interactive Projection, Social Media Article
3 areas where digital ad spending doesn’t match up with consumer habits
3 areas where digital ad spending doesn’t match up with consumer habits - Insider Intelligence Trends, Forecasts & Statistics
Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both. Brand Advertising, Brand Campaign, Best Stocks, Earn More Money, Investing, Evidence, Term
Brand-building ads boost short-term sales, and now you can prove it
Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both.