Students from the National College of Art & Design were asked to provide photographic work to depict what makes Ireland great for business. Ireland is known for its young talented workforce, its track record of success in attrracting foreign direct investment into Ireland, its pro-business environment and its technology capability.
I have grown up in Sligo for the best part of my life, I have surfed and enjoyed the lifestyle of living by the sea. It is something that will always bring me back to Ireland. I wanted to share this experience with others. I tried to capture a sence of surfing in Ireland. The shots are mostly abstract and in a documentary style to give the viewer the sence of surfing and being underwater. They are all shot between Easkey
Ireland, with its rich history of literature, has produced some of the finest writers of their day. In his Nobel lecture in 1995, Seamus Heaney famously said of his fellow Irish poets, dramatists and novelists: "The Ireland I now inhabit is one that these contemporaries have helped to imagine". Now, more than ever before, Ireland is a country where creativity and intellect can flourish.
Ireland's economy and workforce is not just exclusive to the Irish people themselves. Ireland has generated an extensive amount of international investment, which has evolved our country into a melting pot of diverse skills and culture.
Using strokes of light, Liadh Young from NCAD has illustrated how Ireland's location is ideal for doing business on an international scale, with access to EU market and its strategic location between US and Asia
Ireland has great potential for growth in many senses from our young, educated and eager workforce to our favourible tax regime which is one of the lowest statutory corporate tax rates in the world. These factors as well as many more are the oxygen, water, light and warmth a business needs to thrive. I took our fertile soil as a metaphor to represent all the aspects of Ireland that make it the ideal place to base a business in order for it to thrive.
Ireland is a land of adventure. It is important to take time for oneself and where better to do this than in the clean, unspoilt Irish countryside. From the snowy peaks of Carrantuohill, to the crashing waves of the Atlantic and the whispering trees in the forests, a wide variety of landscapes and beauty can be found. The wonderful thing about Ireland is that these locations can be easily accessed, as they are minutes from urban environments.
The Irish workforce is young and educated; they are diverse and aren't afraid to get their hands dirty. I decided to respond to this project with a portrait. I chose to photograph a friend of mine who works on a farm and runs his own business. Showing him in both business and work attire simultaneously, the image aims to depict both the professional and hard working nature of the Irish people.