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Point-of-sale is often the poor relation of other marketing disciplines but it should never be underestimated, writes Timmy McGann.

Readly Expands Magazine Newsstand into Ireland - AdWorld.

There’s an unseen entity at work, talking us out of creating truly effective work. We need to trust each other more, writes Graham Stewart.

There's an unseen entity at work, talking us out of creating truly effective work. We need to trust each other more, writes Graham Stewart. Yoda, a point he did

Lauded as a key weapon in our marketing arsenal, the capture, curation and promotion of influence is on the tip of every marketer’s tongue these days. But the rigour around its definition, relevance and indeed ethics is far from clear, Sheena Horgan takes a look under the hood of Influencer Marketing.

Lauded as a key weapon in our marketing arsenal, the capture, curation and promotion of influence is on the tip of every marketer's tongue these days.

Continuous innovation will be key to the future development of the Irish radio industry and stations will need to deliver content to audiences in ways they want to consume it, writes Adam Taylor.

Radio’s Big Challenge - AdWorld.

10 Key Trends That Will Change the World of Public Relations - Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that will have an impact of PR professionals

Michael O'Keeffe, Chief Executive, PSG Communications Like many industries, the world of public relations is changing rapidly.

How do you line up your digital ducks in a row for 2017? John Ring offers some suggestions.  “Failing to plan is planning to fail” according to Roy Keane amongst others. What’s true of the preparations for a World Cup in Saipan many years ago is equally true for the success or otherwise of your digital marketing activity for the year ahead. Hopefully you’re well into the planning stages now that it’s nearly Christmas. What follows are some brief thoughts on five major elements necessary for…

How do you line up your digital ducks in a row for John Ring offers some suggestions. "Failing to plan is planning to fail" according to Roy Keane amongst

How to Market a Movement - http://www.adworld.ie/2017/01/31/how-to-market-a-movement/  As the recent Trump campaign showed, a movement can be a very effective force when it comes to delivering change. But what can marketers learn from all of this asks Sheena Horgan.

As the recent Trump campaign showed, a movement can be a very effective force when it comes to delivering change. But what can marketers learn from all of this

If agencies can encourage consumers to anticipate and make it easy for them to participate, who knows what can happen next, write Dee Gunning and Rob Maguire.

Readly Expands Magazine Newsstand into Ireland - AdWorld.

An aversion to risk and developing bland consumer insights that will go nowhere, are just two of the things that could undermine the advertising industry writes Mark Millard.

14 Conversion Rate Optimization Gurus Share Favorite Optimization Tools and Methods!

Newspaper supplements and magazines, have become an integral part of the reader experience and help drive circulation for newspaper groups, writes Paul Golden.

Readly Expands Magazine Newsstand into Ireland - AdWorld.

By outsourcing certain marketing functions, companies can concentrate on growing their brand and ultimately enhancing the bottom line, says Niamh Higgins.

Readly Expands Magazine Newsstand into Ireland - AdWorld.

Facial expressions paint a rich canvas of emotional response that provide invaluable insight into advertising and brand effectiveness for marketers, writes Sonya McGuirl.

young man face expressions composite on dark gray background . handsome young man making faces - buy this stock photo on Shutterstock & find other images.

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