Shoppers are more varied and sophisticated in their purchasing behaviour than ever before, meaning FMCG marketers must engage them with relevant and targeted messages. TGI's FMCG Shopper Archetypes provide insights into the drivers behind consumers' grocery purchasing decisions and enable communications strategies to be planned accordingly.
In the last year, of all Irish adults have donated to charity, compared to of their British counterparts. The latest Kantar Media TGI Ireland survey reveals that the average donation amount in the last year was
In Ireland, of adults agree that they always notice if a programme is sponsored. With sponsorship of TV programmes influencing purchase decisions of consumers, understanding this group is important for many marketers.
A look at the trend in making cremation arrangements online. 3 easy steps on how to use an online cremation arrangement tool and save money on cremation costs. Things to consider and look out for if you decide to make cremation plans online.