TGI Weekly Insights

For Irish TGI Insights check out http://www.adworld.ie/tgi featuring snippets about a range of topics including sport, FMCG and travel.
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With Fifty Shades of Grey smashing box office records, the latest Kantar Media TGI Ireland study profiles Irish cinema goers in more detail and finds out what makes them tick.

Check out the music video for "Love Me Like You Do" by Ellie Goulding from the Fifty Shades of Grey soundtrack featuring scenes from the upcoming movie starring Jamie Dornan and Dakota Johnson.

The latest Kantar Media TGI survey reveals that in the last year 45% of people have spoken about sport to lots of different people. Some 30% of those who have spoken a lot about sport have posted comments and reviews on the internet

ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media

Engaging with Consumers' Subconscious Motivations Using Social DNA, a new addition to Kantar Media TGI's Ireland surveys, marketers can better engage their consumers by first understanding the subconscious drivers behind their behaviour.

ie: Marketing Ireland, Advertising & PR Portal for Irish Ad Professionals

Shoppers are more varied and sophisticated in their purchasing behaviour than ever before, meaning FMCG marketers must engage them with relevant and targeted messages. TGI's FMCG Shopper Archetypes provide insights into the drivers behind consumers' grocery purchasing decisions and enable communications strategies to be planned accordingly.

Shoppers are more varied and sophisticated in their purchasing behaviour than ever before, meaning FMCG marketers must engage them with relevant and targeted messages. TGI's FMCG Shopper Archetypes provide insights into the drivers behind consumers' grocery purchasing decisions and enable communications strategies to be planned accordingly.

With gambling popular across many sports, the latest Kantar Media TGI Ireland data gives marketers a deeper insight into the habits, motivations and attitudes of those who like to gamble.  32% of men gamble, compared to just 22% of women. These gambling men are particularly likely to participate in the football pools. Additionally, 23% of these male gamblers bet online, compared to just 6% of Irish internet users in general.

ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media

Kantar Media TGI Ireland's Greenscape Clusters highlight how engaged adults in Ireland are with the environment.

ie: Marketing Ireland, Advertising & PR Portal for Irish Ad Professionals

Kantar Media TGI Ireland reveals that 78% of Irish adults have spoken about mobile phones over the last year. These keen mobile phone lobbyers are also 24% more likely than the average mobile phone owner to have also talked to many different people about computers and software in the last 12 months.

Talk It Out:How to punctuate Dialogue In Your Prose. Quotation marks, italics, em dashes, or none of the above: these are a few different ways to punctuate dialogue in your prose.

In the last year, 72% of all Irish adults have donated to charity, compared to 67% of their British counterparts. The latest Kantar Media TGI Ireland survey reveals that the average donation amount in the last year was €152.

In the last year, of all Irish adults have donated to charity, compared to of their British counterparts. The latest Kantar Media TGI Ireland survey reveals that the average donation amount in the last year was

In Ireland, 38% of adults (15+) agree that they always notice if a programme is sponsored. With sponsorship of TV programmes influencing purchase decisions of consumers, understanding this group is important for many marketers.

In Ireland, of adults agree that they always notice if a programme is sponsored. With sponsorship of TV programmes influencing purchase decisions of consumers, understanding this group is important for many marketers.

With online retailers licking their lips in anticipation of a bumper Christmas, the latest Kantar Media TGI figures show that 12% of Irish adults shop online about once a month.

A look at the trend in making cremation arrangements online. 3 easy steps on how to use an online cremation arrangement tool and save money on cremation costs. Things to consider and look out for if you decide to make cremation plans online.

While we are often perceived as a nation of hard-drinkers, alcohol consumption in Ireland has marginally decreased since 2009 according to the latest Kantar Media TGI Ireland survey.

Low earners suffer far worse from alcohol than the well-off do - even though the two groups drink similar amounts - because they tend to binge on a couple of nights a week, say experts.

Over 3m Irish people own a car according to the latest Kantar Media TGI Ireland figures.

Over Irish people own a car according to the latest Kantar Media TGI Ireland figures.

As another generation of students prepare to settle down into their first year in college - often away from the family home, the reality is 11% of the population are classified as "Hotel Parents" (aged 35+, live with son or daughter over the age of 15 years) according to the latest figures from Kantar Media TGI Ireland.

Only 2 in 3 young adults in the U. are living independently. - fewer than during the Great Recession

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