Let’s get to it the simple way. You want to say something. You want your audience to know something – something about your business. Now, whenever you are telling your audience something, there is one word that should always be at the back of your head. And that is – engaging. YES! Your content has to be engaging. People have very short attention spans and even less so for companies/products they have never heard of before. Yeah, you are likely to get less attention than the next iPhone.