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A.P.C.: A.P.C. is a French ready-to-wear brand, founded in 1987 by the Tunisian-Jewish born designer Jean Touitou. A.P.C. stands for 'Atelier de Production et de Création'. The brand is known for its minimalist designs. Its clothing features clean lines and simple patterns. Logos are rarely visible, as well. Its clothing tends to incorporate the characteristics of military garments. One of the brand's most popular products is its raw-denim selvage jeans thought of by Adam Shantir.