Lucknow has always been the city of Nawabs - traditional, elegant and rooted in a rich culture. So when we were approached to brand & launch a new mall in Lucknow, we decided to make it contextual and memorable, by drawing inspiration from Lucknows glorio
Neo Tokyo inspiration - mixing the old in with the new, traditional Japanese buildings shown down at the ground level in amidst the bright street lights from all the street vendors and businesses. Set to a backdrop of towering sky-scrappers plunging into
Bill Wray, Dan Krall and Scott Willis, background artists of Samurai Jack.: [This style was attractive to me because it is boarder line cartoon without being two dimensional. There is a real attention to detail while still maintaining a simplistic tone.