Professional Services | B2B
Beginner’s Guide to Personas - Here's another powerful marketing tool for building a blog or business - "buyer personas" or "reader personas". By helping you understand your target audience, personas can make every step of your marketing strategy faster, easier, and more effective.
Whether engineering, architecture, legal or accounting, professional service firms consider themselves first as providers of a technical craft and second as service providers. At this years’ Client Experience in Professional Services Conference 2016, executives from service firms across the country gathered to discuss the dynamics that are affecting the client experience and changing the way...