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McDonald's ad for wi-fi in their restaurants. This is one of the better simplistic ads because the benefit is communicated very clearly to the viewer. Using fries to make the symbol is a pretty clever way of bringing the colors into the ad as well as the product. Brilliant way to announce new feature in the restaurants.
Advertising Agency: BangkokShowcase, Bangkok, Thailand Creative Director: Chokchai Tupanyakanok Art Directors: Phutsadi Yuwapattanawong, Chaitat Sookate Copywriter: Chokchai Tupanyakanok Production House / Retouch: Baanpraneat Photographer: Sunhouse Studio Computer Artist: Pattarasak Sitthisroung Published: September 2011