Forrester says Facebook is failing marketers. Here's why I disagree | Econsultancy
This week saw the release of a controversial report from Forrester, claiming that ‘Facebook is failing marketers’. In an open letter to Facebook CEO Mark Zuckerberg, analyst Nate Elliot asked why Facebook ads were delivering so little return for many advertisers. Could it be because most advertisers on Facebook don’t know what they’re doing? Before I get into this, I want to point out that I’ve seen plenty of excellent marketing and effective advertising on Facebook.
Facebook Tests 5-Star Ratings: How Your Brand Page Could Be Affected
Have you seen Facebook's latest test? Here's how it could affect your brand page if it's actually rolled out to all users.
17 Wicked Ways to Use Your Facebook Cover Photo
Want to make an epic first impression with your cover photo? Try using these 17 wicked ways to use your Facebook cover photo to its full advantage.
A look at Facebook Interests, and what this data can do for marketers | Econsultancy
Facebook provides an unparalleled amount of real-time, accurate user data. With Facebook, marketers can be flies on the wall, quietly and unobtrusively gaining insight into their consumers by observing the details they share about their lives. It is the world’s largest unfiltered focus group for brands to listen to, and it’s arguably the richest CRM database for marketers to take advantage of. Consumers provide large amounts of data through their Facebook activities, enabling marketers to…
Facebook Admits It's Seen A Drop In Usage Among Teens
Teen Wolf (Photo credit: Wikipedia) Mark Zuckerberg is a pretty smart guy, but he doesn't know everything. If he did, he probably would not have insisted it's "simply not true" that Facebook is losing its hold on users in their teens, as he did in July. On the company's third-quarter earnings call Wednesday, [...]
What Facebook's Graph Search Means For Brand Publishing | Contently
Facebook recently announced an update to Graph Search that would enable users to search for conversation topics within status updates, comments and posts.
4 Facebook Timeline contests to run right now
Page managers are jumping for joy now that Facebook no longer requires contests to be run via third-party apps. Businesses can now easily run contests on their page timelines and manage the results themselves. Many are doing just that. Contests using likes, comments and shares as entry requirements, for example, are up and running on thousands of pages -- and generating
Facebook tests Follow and Review buttons on pages
Facebook appears to be testing some new buttons on pages, allowing users to follow a page (without liking) or review it with one click. The "Follow" button appears to work [...]
R.I.P. EdgeRank: How To Optimize For Facebook's News Feed Algorithm - Marketing Land
As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into …
Tapping Into Community Research With Facebook Graph Search
The digital marketing world is aflutter with talk of entities and structured data, and how both are contributing to the rise of semantic search. Google
Facebook To Roll-Out New Website & Mobile App Custom Audience Feature
Facebook announced today a new website and mobile app custom audience feature to be released globally in the coming months. According to the announcement,
Study: 51% of Facebook Engagement Occurs On Mobile & Status On Paid Post Performance By Type
Last month ShopIgniter released their "Social Benchmark Report" that covered overall Facebook revenue & forecasting to in-depth post performance
Four reasons why Facebook hashtags are just plain awful | Econsultancy
Hashtags are a key part of the Twitter experience as they allow users to link together otherwise disparate tweets, thereby creating conversations and streams of information around particular themes or events. Unfortunately they have become an overused medium and are frequently used as ironic punch lines in dreadfully unfunny tweets. In fact someone put it quite aptly when describing hashtags as the digital version of the ‘not’ joke. And yet hashtags still have a practical use on Twitter and…
Are Marketers Worried About Millennials Fleeing Facebook?
Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms of earning power, and brands desperately want to understand how to win the affinity of the young adults.