Marketing Tech Investments Are Increasing
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.
Martech Is Growing, but It’s Inhibited by Confusion
Tech vendors aren’t doing themselves any favors by making their products difficult to understand.
As Ad Sector Focuses on Data, Lots of Deals Get Done
Data is a popular commodity these days, and the desire to add to data capabilities has driven a wide range of acquisitions and investments. Here's a look at some of the deal activity and the factors behind the dollars.
6 ways to transform your marketing with integrated data
In this guide, we explore the value of an integrated marketing data approach and look at the ways you can use it to drive your marketing.
MarTech Chart: The most (and least) valuable steps for vetting marketing technology
Marketing technology has exploded over the past decade, and that has fundamentally changed the role of marketing executives. Choosing tools and building a tech stack are now core responsibilities of the marketing department, not IT. How are marketers approaching that relatively new responsibility? Read on to see research from Target Marketing magazine that provides a look at how companies purchase technology today. (As seen in the MarketingSherpa Chart of the Week newsletter. Click to get a…
CMO's guide to Artificial Intelligence [2019 update]
As a marketing professional, it is difficult to escape the words Artificial Intelligence these days. In my rec
41 marketing technology stacks from the 2016 Stackies Awards
So many projects converged for me at the MarTech conference this week in San Francisco. An amazing cast of speakers and sponsors, who knocked it out of the park (thank you!). The release of the 2016 marketing technology landscape. The shipping of Hacking Marketing. But my favorite was the unveiling of the 2016 Stackies Awards. 41 marketing teams, at companies large and small, B2B and B2C, invested time and effort to each create a single 16:9 slide that visually represented their marketing…
Extent to Which Their Company Practices Select Areas of Data-Driven Advertising/Marketing According to Ad/Marketing Professionals Worldwide, Oct 2016 (% of respondents)
Extent of Marketing data usage