Design Thinking - process
Ideoita, caseja ja tietoa hyvästä suunnittelusta
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7 Stages of Innovation: Innovation is sometimes written about as an almost magical process. But it is wrong to see innovation as a mystery. It is true that innovation is rarely simple or predictable, but looking closely at what actually happens, it is also true that the overall innovation process is structured and systematic.
Rules of Consumer Engagement
"...McKinsey developed a "Consumer Decision Journey" (CDJ) model in 2009, which incorporates four steps that organizations can follow to engage consumers at each step of the consumer journey from the initial purchasing consideration to the creation of brand loyals: Align, Link, Lock, and Loop"
Reimagining the Business Model Canvas
In the past few years, Alexander Osterwalder’s (and co-authors’) Business Model Canvas has become a ubiquitous tool among product designers, entrepreneurs, and business strategists of all stripes. As part of a class at SVA’s Products of Design called “Business Structures”—a course about business its
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