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SEO Learning Hub

Learn SEO from industry experts, tune into webinars, discover our SEO Podcast, and more at The SEO Learning Hub from Wix. Learn strategies, tactics and get…
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Wix.com
In this episode of SERP's Up, we focus on optimizing your homepage from how it “sets the SEO pace” for your entire site to why it’s the most important page for Core Web Vitals.
Himani Kankaria shares SEO tips on finding good SEO advice in this episode of the SERP's UP SEO Podcast.
Depending on the size of your organization and how many hats you have to wear as a marketer, prioritization can be critical, according to iPullRank’s Garrett Sussman, featured guest on the SERP’s Up SEO Podcast. SEO may take six to 12 months to move the revenue needle, while PPC or social may be doing it today. Prioritize based on what’s driving revenue now while making time investments in other tactics for the future.

SERP's Up SEO Podcast

5 Pins
Is your content random and haphzard? How do you create a formal content strategy to drive efficient growth? Already have a content strategy?  How do you adjust your content strategy to continue to get the best results?   Wix’s Mordy Oberstein and Crystal Carter, look into building a content strategy for SEO and beyond with special guest host Adriana Stein,, CEO of AS Marketin. It’s 2023, so what’s a content and SEO strategy without AI! Crystal and Mordy explore how Bing AI has changed — or ma...
Is your content random and haphzard? How do you create a formal content strategy to drive efficient growth? Already have a content strategy? How do you adjust your content strategy to continue to get the best results? Wix’s Mordy Oberstein and Crystal Carter, look into building a content strategy for SEO and beyond with special guest host Adriana Stein,, CEO of AS Marketin. It’s 2023, so what’s a content and SEO strategy without AI! Crystal and Mordy explore how Bing AI has changed — or ma...
Wix.com
Wix.com
SEO Learning Hub
Author: Grace Frohlich Trust paves the way for conversion. One of the best ways to earn your target audience’s trust is to be there for...
Author: Grace Frohlich Trust paves the way for conversion. One of the best ways to earn your target audience’s trust is to be there for...
Wix.com
Wix.com
SEO Learning Hub
Author: Kyle Place Establishing yourself online is often one of the first priorities for a new brand—that’s the easy decision. The much...
Author: Kyle Place Establishing yourself online is often one of the first priorities for a new brand—that’s the easy decision. The much...
Wix.com
Wix.com
SEO Learning Hub
Looking to get started with your international SEO strategy? Then who better to tune into than the renowned Aleyda Solis.  Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into the ins and outs of international SEO as the one and only Aleyda Solis guest hosts.  Take your content strategy global as Giuseppe Caltabiano, VP of Marketing at Rock Content, offers his "Deep Thoughts" on global content marketing initiatives. Adaptability, strategies, a... Seo Podcast, Wix, Learn Seo, Seo Tools, Quality Content, Co Founder, Seo Strategy, Content Strategy, Strategies
Seo Podcast
Wix
Learn Seo
Seo Tools
Quality Content
Co Founder
Seo Strategy
Content Strategy
Strategies
Looking to get started with your international SEO strategy? Then who better to tune into than the renowned Aleyda Solis. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into the ins and outs of international SEO as the one and only Aleyda Solis guest hosts. Take your content strategy global as Giuseppe Caltabiano, VP of Marketing at Rock Content, offers his "Deep Thoughts" on global content marketing initiatives. Adaptability, strategies, a...
Wix.com
Wix.com
SEO Learning Hub
Join Ahrefs’ Patrick Stox and Dialpad’s Debbie Chew for step-by-step guidance on how to reverse-engineer your rivals’ backlinking strategy. Engineer, Debbie, Guidance, Patrick, Reverse, Join
Engineer
Debbie
Guidance
Patrick
Reverse
Join
Join Ahrefs’ Patrick Stox and Dialpad’s Debbie Chew for step-by-step guidance on how to reverse-engineer your rivals’ backlinking strategy.
Wix.com
Wix.com
SEO Learning Hub
Author: Aaron Anderson When site owners think about link building, they typically associate it with outreach—getting in touch with other... Haro, Link Building, Outreach, Webinar, Anderson, Owners
Haro
Link Building
Outreach
Webinar
Anderson
Owners
Author: Aaron Anderson When site owners think about link building, they typically associate it with outreach—getting in touch with other...
Wix.com
Wix.com
SEO Learning Hub
Join Ahrefs’ Patrick Stox and Dialpad’s Debbie Chew for step-by-step guidance on how to reverse-engineer your rivals’ backlinking strategy.
Join Ahrefs’ Patrick Stox and Dialpad’s Debbie Chew for step-by-step guidance on how to reverse-engineer your rivals’ backlinking strategy.
Wix.com
Wix.com
SEO Learning Hub
Is programmatic SEO a good option for your site? The benefit can be huge but what about content quality and accuracy? Are you looking to create content at scale dynamically? Should you be? If so, when and how do you provide unique value along the way? Wix’s Crystal Carter and programmatic SEO curmudgeon Mordy Oberstein give their take on the benefits and pitfalls of programmatic SEO.  Paul Andre De Vera gives his tips on keeping things personal when working programmatically so that you can st... Best Seo Tools, Long Tail, Special Guest, Algorithm
Best Seo Tools
Long Tail
Special Guest
Algorithm
Is programmatic SEO a good option for your site? The benefit can be huge but what about content quality and accuracy? Are you looking to create content at scale dynamically? Should you be? If so, when and how do you provide unique value along the way? Wix’s Crystal Carter and programmatic SEO curmudgeon Mordy Oberstein give their take on the benefits and pitfalls of programmatic SEO. Paul Andre De Vera gives his tips on keeping things personal when working programmatically so that you can st...
Wix.com
Wix.com
SEO Learning Hub
Wix’s Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics. Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across!  Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Googl... Seo Ranking, Rubrics
Seo Ranking
Rubrics
Wix’s Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics. Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across! Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Googl...
Wix.com
Wix.com
SEO Learning Hub
SEO in 2022 is basically *deep breath* one messy map of meeting multiple needs of multiple users at multiple stages. Say that five times fast. As we wander the winding woods and walk wearily through core update after core update, host Mordy Oberstein (Wix) and co-host George Nguyen (Director of SEO Editorial) guide us all through the twists and turns of SEO across multiple user intents. The pathway of users is non-linear. These people are all over the map. They’re all up and down this funnel,... Deep Breath, Twists, Linear, Wander
Deep Breath
Twists
Linear
Wander
SEO in 2022 is basically *deep breath* one messy map of meeting multiple needs of multiple users at multiple stages. Say that five times fast. As we wander the winding woods and walk wearily through core update after core update, host Mordy Oberstein (Wix) and co-host George Nguyen (Director of SEO Editorial) guide us all through the twists and turns of SEO across multiple user intents. The pathway of users is non-linear. These people are all over the map. They’re all up and down this funnel,...
Wix.com
Wix.com
SEO Learning Hub
Google's recent updates to its algorithm have been all about providing information that is user-friendly and trustworthy. They’re trying to think like a human user to give the best possible results. Nothing scary there! The algorithm aligns more closely with the user's needs and wants than ever before. Now the algorithm and the user have sort of been synced! Mordy Oberstein, Wix’s Head of SEO Branding, and Wix’s Head of SEO Communications, Crystal Carter, pilot this very helpful (get it?) con...
Google's recent updates to its algorithm have been all about providing information that is user-friendly and trustworthy. They’re trying to think like a human user to give the best possible results. Nothing scary there! The algorithm aligns more closely with the user's needs and wants than ever before. Now the algorithm and the user have sort of been synced! Mordy Oberstein, Wix’s Head of SEO Branding, and Wix’s Head of SEO Communications, Crystal Carter, pilot this very helpful (get it?) con...
Wix.com
Wix.com
SEO Learning Hub
Is AI writing for long-form web content the right way to go? We don’t think so. Actually, if you’re not careful, it may illicit action from Google. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, address the growing use of artificial intelligence in content writing for the web in light of the most recent Google algorithm changes regarding helpful content. Is AI written content really good content? It certainly isn’t differentiated and doesn’t have ... Search Ads, Paid Search, Seo Content, Content Writing, Marketing Help, Content Marketing, Create Landing Page, Seo Manager
Search Ads
Paid Search
Seo Content
Content Writing
Marketing Help
Content Marketing
Create Landing Page
Seo Manager
Is AI writing for long-form web content the right way to go? We don’t think so. Actually, if you’re not careful, it may illicit action from Google. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, address the growing use of artificial intelligence in content writing for the web in light of the most recent Google algorithm changes regarding helpful content. Is AI written content really good content? It certainly isn’t differentiated and doesn’t have ...
Wix.com
Wix.com
SEO Learning Hub
Have we grown past the pursuit of the almighty link above every other SEO tactic? Certainly, since Google released the Penguin update in 2012, addressing link farms and other issues associated with people gaming the system, the idea of getting as many links as you can is not the path toward ranking.  But still, links are still a factor. So where do links legitimately fit into a solid SEO strategy?   Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, c...
Have we grown past the pursuit of the almighty link above every other SEO tactic? Certainly, since Google released the Penguin update in 2012, addressing link farms and other issues associated with people gaming the system, the idea of getting as many links as you can is not the path toward ranking. But still, links are still a factor. So where do links legitimately fit into a solid SEO strategy? Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, c...
Wix.com
Wix.com
SEO Learning Hub
If they measure it, it matters. The SERP’s Up team dive into the One SEO Tool to Rule Them All:  Google Search Console.  This free Google tool is, by far, the most important tool for site owners to understand how Google values their sites.  Mordy Oberstein and Crystal Carter, heads of SEO Branding and SEO Communication at Wix, share their love of Google Search Console and unpack the importance of the platform. Google Search Console gives a wealth of information about your site: from page inde...
If they measure it, it matters. The SERP’s Up team dive into the One SEO Tool to Rule Them All: Google Search Console. This free Google tool is, by far, the most important tool for site owners to understand how Google values their sites. Mordy Oberstein and Crystal Carter, heads of SEO Branding and SEO Communication at Wix, share their love of Google Search Console and unpack the importance of the platform. Google Search Console gives a wealth of information about your site: from page inde...
Wix.com
Wix.com
SEO Learning Hub
Do you have the need, the need for speed?! Today we're talking about performance (also known as How Fast is this Website?) and what it means for your rankings on Google. So, how big of a deal is performance for SEO, anyway?  Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, do a deep dive discussing the importance of Core Web Vitals and site performance metrics in SEO today.  There’s a lot of conflicting information about the role of performance in S...
Do you have the need, the need for speed?! Today we're talking about performance (also known as How Fast is this Website?) and what it means for your rankings on Google. So, how big of a deal is performance for SEO, anyway? Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, do a deep dive discussing the importance of Core Web Vitals and site performance metrics in SEO today. There’s a lot of conflicting information about the role of performance in S...
Wix.com
Wix.com
SEO Learning Hub
Whether they be clients, C-level executives or marketing managers, there’s a slew of both external and internal stakeholders who rely on your SEO information. Good SEO reporting puts them in the game with you. It’s what gets buy-in and what proves the value of your work. After all, it's a lot easier to get a designer, developer, or another stakeholder to align with your SEO recommendations if they know that organic search drives revenue for the business. Reporting can be labor-intensive and c...
Whether they be clients, C-level executives or marketing managers, there’s a slew of both external and internal stakeholders who rely on your SEO information. Good SEO reporting puts them in the game with you. It’s what gets buy-in and what proves the value of your work. After all, it's a lot easier to get a designer, developer, or another stakeholder to align with your SEO recommendations if they know that organic search drives revenue for the business. Reporting can be labor-intensive and c...
Wix.com
Wix.com
SEO Learning Hub
People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO. When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how r... Ecommerce Seo, Show Me The Money, Podcasts, Encouragement
Ecommerce Seo
Show Me The Money
Podcasts
Encouragement
People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO. When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how r...
Wix.com
Wix.com
SEO Learning Hub
What’s true and what’s not about content duplication and SEO?  Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near du...
What’s true and what’s not about content duplication and SEO? Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near du...
Wix.com
Wix.com
SEO Learning Hub
Is eCommerce SEO really a separate discipline? If so, how does it differ from “regular SEO?” Yes, no, maybe? The answer may surprise you. In this episode of the SERP’s Up SEO Podcast Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into all things eCommerce SEO. Over the past few years, Google has gotten better and better at delivering custom SERP features for eCommerce, with new elements being released and tested on a consistent basis. These f...
Is eCommerce SEO really a separate discipline? If so, how does it differ from “regular SEO?” Yes, no, maybe? The answer may surprise you. In this episode of the SERP’s Up SEO Podcast Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into all things eCommerce SEO. Over the past few years, Google has gotten better and better at delivering custom SERP features for eCommerce, with new elements being released and tested on a consistent basis. These f...
Wix.com
Wix.com
SEO Learning Hub
Are search engines as relevant today as they once were? People’s expectations around search engines are changing. With a shift of focus on social search, is the way Google and other search engines go about serving results due for an upgrade? Wix’s own Crystal Carter and Mordy Oberstein dive into how search needs have evolved and how traditional search engines may need to adapt in order to stay relevant.  Janet Machuka takes our guest slot this week to talk about how social media and search en... Search Engine, Slot, Insight
Search Engine
Slot
Insight
Are search engines as relevant today as they once were? People’s expectations around search engines are changing. With a shift of focus on social search, is the way Google and other search engines go about serving results due for an upgrade? Wix’s own Crystal Carter and Mordy Oberstein dive into how search needs have evolved and how traditional search engines may need to adapt in order to stay relevant. Janet Machuka takes our guest slot this week to talk about how social media and search en...
Wix.com
Wix.com
SEO Learning Hub
There’s a lot of SEO tools out there and navigating which ones to invest in can be a challenge. Hosts Crystal Carter and Mordy Oberstein set sail into the SEOtool universe, with must-follow tips on what to consider when choosing the best SEO tool for your needs.  The SERP’s Up SEO Podcast welcomes Ahrefs’ own Patrick Stox to give his expert insights on SEO tools. Nati Elimelech, Wix’s Head of SEO, also joins to chat about a less-discussed but highly relevant topic–SEO implementation tools and...
There’s a lot of SEO tools out there and navigating which ones to invest in can be a challenge. Hosts Crystal Carter and Mordy Oberstein set sail into the SEOtool universe, with must-follow tips on what to consider when choosing the best SEO tool for your needs. The SERP’s Up SEO Podcast welcomes Ahrefs’ own Patrick Stox to give his expert insights on SEO tools. Nati Elimelech, Wix’s Head of SEO, also joins to chat about a less-discussed but highly relevant topic–SEO implementation tools and...
Wix.com
Wix.com
SEO Learning Hub
Should PPC landing pages be indexed for organic search? Should organic search have separate landing pages from PPC? Hosts Crystal Carter and Mordy Oberstein explore how to create landing pages that work for Google Search.  With landing pages being a powerful tool for PPC Anu Adebola, founder of PPC Live UK and is the Paid Search AD at Marin Software, shares her thoughts on landing pages for paid search. It’s all things SEO and landing pages with this episode of the SERPs Up SEO Podcast! Key S...
Should PPC landing pages be indexed for organic search? Should organic search have separate landing pages from PPC? Hosts Crystal Carter and Mordy Oberstein explore how to create landing pages that work for Google Search. With landing pages being a powerful tool for PPC Anu Adebola, founder of PPC Live UK and is the Paid Search AD at Marin Software, shares her thoughts on landing pages for paid search. It’s all things SEO and landing pages with this episode of the SERPs Up SEO Podcast! Key S...
Wix.com
Wix.com
SEO Learning Hub
Should SEOs target “head terms” (aka short tail keywords) or focus more on longtail keyword phrases? Is there actual value in head terms? If so, when and how should you implement short tail keywords into your SEO strategy? Join hosts Crystal Carter and Mordy Oberstein as they dive into head terms and SEO strategy.  Daniel Cheung also joins the show to share his passion for search-related insights by exploring the potential value of head terms and their poor conversion performance. It’s everyt...
Should SEOs target “head terms” (aka short tail keywords) or focus more on longtail keyword phrases? Is there actual value in head terms? If so, when and how should you implement short tail keywords into your SEO strategy? Join hosts Crystal Carter and Mordy Oberstein as they dive into head terms and SEO strategy. Daniel Cheung also joins the show to share his passion for search-related insights by exploring the potential value of head terms and their poor conversion performance. It’s everyt...
Wix.com
Wix.com
SEO Learning Hub
Do you need to show the value of your SEO work to executives? Often that’s the case and it can be a bit overwhelming if not scary.  How should SEOs communicate their business contributions to the C-suite? Which SEO reports should be front and center when presenting to the C-suite and which ones can be appendicized? Hosts Crystal Carter and Mordy Oberstein share how you can be successful in showcasing the value of your SEO work to the c-suite.  Guest, Craig Dunham, CEO at Lumar, offers his tak...
Do you need to show the value of your SEO work to executives? Often that’s the case and it can be a bit overwhelming if not scary. How should SEOs communicate their business contributions to the C-suite? Which SEO reports should be front and center when presenting to the C-suite and which ones can be appendicized? Hosts Crystal Carter and Mordy Oberstein share how you can be successful in showcasing the value of your SEO work to the c-suite. Guest, Craig Dunham, CEO at Lumar, offers his tak...
Wix.com
Wix.com
SEO Learning Hub
Are you an SEO with clients? Want to reduce churn and improve retention? On this episode of the SERP’s Up SEO podcast hosts Crystal Carter and Mordy Oberstein share how you can do both successfully. Join them and their guests as they talk about building trust through communication, the importance of listening, having patience, using candor, and being open and honest with clients. Guest Lucy Dodds, a Senior SEO Strategist at Evolved, discusses how to leverage a content hub on your website to i...
Are you an SEO with clients? Want to reduce churn and improve retention? On this episode of the SERP’s Up SEO podcast hosts Crystal Carter and Mordy Oberstein share how you can do both successfully. Join them and their guests as they talk about building trust through communication, the importance of listening, having patience, using candor, and being open and honest with clients. Guest Lucy Dodds, a Senior SEO Strategist at Evolved, discusses how to leverage a content hub on your website to i...
Wix.com
Wix.com
SEO Learning Hub